Why Google+ for search?
The reason Google+ is an SEO goldmine is that the first link added to a Google+ page post is a DoFollow link, which means it passes link equity, or link juice, on to the website you share. If you’re sharing your website, you’re getting the link juice.
DoFollow links are a core building block of SEO. They work in conjunction with PageRank, TrustRank and link context to determine how you rank for specific keywords.
#: Optimizing Your Google+ Page for Search Ranking
* SEO Title :
The SEO title is the name of your Google+ business page.
*Custom Page URL
Google+ recently launch the Custom URL feature. This is great news for companies that want to include cleaner links in their marketing.
Sample: https://plus.google.com/+YourCompanyName
To set your custom Google+ page or profile URL:
Go to your page or profile and click About.
-Scroll down to the Links box. You’ll see your existing Google+ page URL.
-Click on the link and Google+ asks you if you want to convert to a new custom Google+ page URL
See the figure for the example:-
SEO Meta Description
The SEO meta description for your page combines your tagline and the first two sentences of your introduction.
*To set meta follow instructions:
Click the Manage This Page button at the top of the page.
Click Edit Page on the section with your page name on it.
Click Edit in the Story section on the next page.
Make your changes and click Save.
*Google+ Authorship
Google+ authorship is an important ranking factor and one that you may not know about. Authorship tags each piece of content you create and lets Google know you created it. for full instruction to create authorship click here
#3: Posting Content
This is the quickest and easiest way to build a solid following on Google+ because at the end of the day, content is still king.
article source .: http://www.socialmediaexaminer.com/use-google-increase-search-rankings/
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